Josh Owens

Startups 101: Ninja Business Blog

Building A Brand For Your Start-Up

Posted on by

How To Build Your Brand For Your Start-

Up Using Digital and Social Media Marketing

Building a brand these days for a business is not as simple as it used to be. A few decades ago, the only forms of advertising and marketing were newspapers, television, radio and print. Of course, these strategies still exist and continue to be used by businesses both small and large. However, it is safe to presume that since the introduction and rapid growth of The Internet and social media, the advertising and marketing industries have changed drastically. As such, when organizations and companies that want to build their brand and make more people aware of their products, services, and their name, they must look at social media platforms and search engines as worthy candidates.
Building a brand is essentially creating awareness to the point where most people in your target demographic have at least heard of your company. The more they know about your company, the better your brand is. Digital agencies such as A.P. Web Solutions (a Melbourne-based company) help businesses with building their brand online. They use strategies such as Search Engine Optimization, social media marketing, and other digital marketing methods. The purpose of doing SEO for your business is to make sure that you get targeted traffic to your website, to ensure that your prospective clients who are searching for the services and products you offer online, find you before they find your competitors. To find out more about how SEO can help your business, visit

But these aren’t the only ways to market your business online. You can also advertise your products on social media platforms and search engines directly. The way this generally works is that you design a campaign and search engines like Google display your Ads when people type in the search query (keywords) related to your product. You then pay for every click, which means that you only pay when a visitor has checked out your website. Direct online advertising has its pros and cons. One of the benefits is that the short-term costs can be lower than the investment you would have to make for an SEO project. However, you should also keep in mind that this is an ongoing and perpetual cost that you will have to keep paying as long as you want more people to find your website. With SEO however, you are likely to enjoy the organic traffic once your website is one of the top results for your keywords.

Now that you have search engine marketing and social media incorporated into your brand building or business plan, the question is how long will it be till you see results from your investments? Well, that is the age-old question with no definitive answer. For some emerging industries, it can be very quick as the competition is lower while for others, it can take several months. Although the Internet is this great hub and a channel for you to connect with your customers, it is also saturated with information and it an be tricky to make sure that your message cuts through the noise and reaches your audience. This is why hiring professional digital agencies can help you a lot. Ultimately, your goal should be to go target your marketing and advertising dollars to places where there is traffic because the amount of traffic you get will always be directly proportional to your revenue.

Tagged: , , .

How To Make Sure Your Business Stands The Test Of Time

Posted on by

When you think about buying a service or a product, one question that often comes to mind when you’re thinking about which business to choose is “how long has this business been around?”. When a business stands the test of time, that tells us that they must know what they are doing. Not only this, but it also suggests that if they have survived for this long, then the customers who decided to buy their services must have been satisfied.

But when a business is starting, this is one of the biggest challenges they have. Most startups fail within a year and a half, never to be revived again. There are many reasons why this is the case but they are not entirely in our control. It is not always the lack of experience or planning that leads to a business’ downfall. Sometimes, it can simply be the nature or status of the economy or that particular field of service.

Just recently, two of the World’s biggest organizations, Common Motors Corporation, and Ford Motor Organization, had their credit rankings downgraded to junk bond status by the industry’s credit rating and financial sector. These are very large organizations but due to changes and shifts in the market that can’t is controlled, their credit went down.

Excel Communications turned a person of the most prosperous firms in the household small business business, and in American small business record, only to later finish in individual bankruptcy because of to corporate greed and mismanagement.
The point is that no business is immune from ups and downs, regardless of how big or how effectively recognized. But that absolutely doesn’t mean that you simply cannot stack the odds in your favor when considering property business enterprise possibilities. Yes, there are risks involved but this is the case in almost every business worth getting into. If you want to rake n the money, you must be prepared to accept the risks involved.

We could go into extra comprehensive issues of this sort of items as company administration, the lineup of items and solutions, and so on. (all crucial components). However, not only can it be challenging to choose this kind of factors, but even these and numerous other elements aren’t as critical as the very idea that you are building on.

So if you’re building your business on a notion or a theory that it makes sense for a certain need to exist in the market but your actual research has not been comprehensive or even extensive, then odds are you will fail and be quite disappointed wth the loss of time and money. Before getting started in any venture, you must make sure that there is an actual demand before you spend too much of your time planning the business, looking for funding etc.

There can be no assurance that even a firm that has been about for an extended time will not work experience bumps in the highway or even main issues, but record obviously demonstrates that the for a longer time the organization has been in business enterprise, the more fortified they are and thus people are likely to trust them more than a startup. This is the point you want your business to get to.

Is this going to be an easy path? Of course not. However, in fact, most persons who develop into involved with such firms only do so due to the fact they aren’t knowledgeable of the studies about business achievements and failure. And then also lots of people today come to be so wrapped up in the buzz, emotion, and often even greed (of promised skyrocketing income because of to getting in on “the ground floor”) normally related with new organizations that they throw all caution apart and jump in any case.

You really do not have to develop into as educated as an enterprise analyst to strengthen your possibilities of good results greatly merely by following the a single easy rule of finding an enterprise that has been around for a while.

Can you or any person else be 100% certain that any business, regardless of how popular they are right now, will still be around 5 or 10 or 15 years from now? Most certainly not… Can you stack the odds in your favor and make it substantially more most likely that by following the right steps of those who have done this before, that your business stands the time? Well, that is for you to answer.



Tagged: , .