How To Build Your Brand For Your Start-
Up Using Digital and Social Media Marketing
Building a brand these days for a business is not as simple as it used to be. A few decades ago, the only forms of advertising and marketing were newspapers, television, radio and print. Of course, these strategies still exist and continue to be used by businesses both small and large. However, it is safe to presume that since the introduction and rapid growth of The Internet and social media, the advertising and marketing industries have changed drastically. As such, when organizations and companies that want to build their brand and make more people aware of their products, services, and their name, they must look at social media platforms and search engines as worthy candidates.
Building a brand is essentially creating awareness to the point where most people in your target demographic have at least heard of your company. The more they know about your company, the better your brand is. Digital agencies such as A.P. Web Solutions (a Melbourne-based company) help businesses with building their brand online. They use strategies such as Search Engine Optimization, social media marketing, and other digital marketing methods. The purpose of doing SEO for your business is to make sure that you get targeted traffic to your website, to ensure that your prospective clients who are searching for the services and products you offer online, find you before they find your competitors. To find out more about how SEO can help your business, visit www.apwebsolutions.com.au
But these aren’t the only ways to market your business online. You can also advertise your products on social media platforms and search engines directly. The way this generally works is that you design a campaign and search engines like Google display your Ads when people type in the search query (keywords) related to your product. You then pay for every click, which means that you only pay when a visitor has checked out your website. Direct online advertising has its pros and cons. One of the benefits is that the short-term costs can be lower than the investment you would have to make for an SEO project. However, you should also keep in mind that this is an ongoing and perpetual cost that you will have to keep paying as long as you want more people to find your website. With SEO however, you are likely to enjoy the organic traffic once your website is one of the top results for your keywords.
Now that you have search engine marketing and social media incorporated into your brand building or business plan, the question is how long will it be till you see results from your investments? Well, that is the age-old question with no definitive answer. For some emerging industries, it can be very quick as the competition is lower while for others, it can take several months. Although the Internet is this great hub and a channel for you to connect with your customers, it is also saturated with information and it an be tricky to make sure that your message cuts through the noise and reaches your audience. This is why hiring professional digital agencies can help you a lot. Ultimately, your goal should be to go target your marketing and advertising dollars to places where there is traffic because the amount of traffic you get will always be directly proportional to your revenue.